End users write their own original software reviews based on their experience with the software. They contain both the good and the bad, and are a useful source of information for other software buyers. However, it is crucial to know where reviewers’ experiences come from and what their purpose of the software they’re reviewing is. Reviews that are not valid can be a result of various reasons, from genuine satisfaction and a balanced experience to untrue motives.

To ensure the accuracy and integrity of an examination, it is essential to conduct the following tests.

Identity Check – Each review is checked for key identifiers, like name, job title, and email address, to verify that it was written by a real person. The review will not appear in the event that the reviewer is not able to be verified. Conflict of Interest Check – If the reviewer is in any way associated with the company being evaluated or a direct competitor their review will not appear in the media.

For customers, the same quality control and verification processes are applied to all reviews regardless of their rating or the product being review. This is to ensure that all reviews are treated in a fair and impartial manner.

Vendors are required to respond to all reviews even if they have negative reviews, since this is a fantastic opportunity to demonstrate that they are listening and are interested in the opinions of their customers. Vendors should not attempt to influence reviews through the inclusion of a non-disparagement provision in contracts with customers, since this is a violation of federal law.